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Biography
Sridhar’s research focuses on marketing strategy, covering business-to-business/sales, healthcare, education, media markets, and online/mobile platforms. He is currently serving as the the Editor in Chief of the Journal of Marketing.
Areas of Expertise
Texas A&M in the News
‘Social Profit Orientation’ Can Help Companies And Nonprofits Alike Do More Good In The World
Getting Social Security On A More Stable Path Is Hard But Essential
Travelers Will Refuse An Upgrade To Sit Near A Loved One, Research Shows