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  • Ximena Garcia-Rada
Ximena Garcia-Rada

Contact

  • xgarciarada@mays.tamu.edu
  • 979-458-9532
  • Website

Ximena Garcia-Rada

Assistant Professor of Marketing

Department of Marketing

Mays Business School

Contact

  • xgarciarada@mays.tamu.edu
  • 979-458-9532
  • Website

Biography

Garcia-Rada examines consumer behavior and well-being with an emphasis on close, personal relationships. She uses a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners.

Areas of Expertise

  • business and commerce
  • marketing
  • consumers

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