retail

A Texas A&M social media marketing professor explains why influencer marketing deserves to be part of a brand’s arsenal, despite recent headlines.

Amazon’s founder, Jeff Bezos, set his sights on making it an “everything store.” The company would go on to become not just an everything store, but an “everything company.”

An acclaimed Texas A&M marketing professor argues that well-designed and executed service guarantees will strengthen an organization’s culture of service excellence.